Is your website optimised? Consider adding these features
You’ve got a good-looking website - great start. But what if it could work harder for your business, too? If you want more leads, higher sales, or better site performance, this guide outlines 12 effective ways to enhance your website.
Here are my top website design features and functions for building a site that's appealing, easy to navigate, and boosts your business growth.
1. Mobile Responsiveness
Your website should look great and work smoothly on phones, tablets and desktops alike.
Why? Because most people are browsing on their phones - and if your site’s tricky to use on mobile, they’ll bounce fast.
Mobile-friendly websites not only offer better site functionality but also improve your website optimisation. They load faster, rank higher, and keep visitors engaged longer. This is one of the most essential features of a good website design.
2. Solid SEO Foundations
Search engine optimisation helps people find your website in the first place. Think about the words they will be typing into search engines to find your product or service. These are called keywords.
Using the right keywords throughout your website can help search engines understand who should see your content. Keywords can be used in several places throughout your site, like:
In page titles, URLs and meta descriptions
Headings, subheadings and paragraphs
Image titles, descriptions and alt text
SEO is a foundational web design feature that boosts visibility and attracts quality traffic. Done well, it can improve your website performance around the clock.
3. Social Media Integration
Make it easy for people to share your content with built-in share buttons. You’ll benefit from:
More visibility
Increased brand trust (hello, social proof)
A few lovely backlinks for SEO
One of the best features for a website is seamless integration with your online presence elsewhere. Plus, a dedicated links page can bring your content and platforms together smoothly.
4. User-Friendly Navigation
If your visitors feel lost, they’ll leave. Good navigation is a standout feature of a great website. Think of it as your user journey: What do you offer? Where do I find it? What should I do next?
Simple menus, clear page names, and helpful signposting go a long way in improving website usability and encouraging conversions.
5. Clear Call-to-Action Buttons
A CTA (call to action) is a little signpost that says, “Click here to…”
Book a call
Download this freebie
Check out our shop
Strategically placed CTAs are key features of good web design. They guide users towards action, helping you improve your website design and site conversion rates.
6. Blog
A regularly updated blog is one of the best website features for building trust and improving SEO. It helps you:
Share helpful insights
Boost visibility with keyword-rich content
Keep your site fresh and dynamic
A blog supports improved website performance by encouraging repeat visits and longer time on site.
7. Lead Magnet
Give your visitors something valuable (like a free guide or checklist) in exchange for their email. This web feature builds your list and trust factor. A lead magnet is a smart way to improve your website’s conversion potential and user engagement.
👉 Grab my freebie: 50 Digital Marketing Content Ideas
8. Links Page
If you’re active on Instagram or TikTok, this is your digital signpost. A simple page that links to:
Your latest blog
Service pages
Newsletter signup
Featured product
A links page boosts your website functionality by streamlining visitor journeys and highlighting key pages. You can view my links page here.
9. Sales Landing Page
Want to boost leads or sales? A sales landing page is one of the most effective website improvements you can make. It’s a focused space with one goal: conversion. A well-designed page limits distractions and focuses on the benefits, which helps present your offer far better.
10. Newsletter Signup
Whether it’s in your footer, blog posts or a sticky bar at the top – make it easy to join your email list. Email marketing is a core web feature that supports your long-term growth strategy. The result? Improved engagement and better website optimisation over time.
11. Resources Page
Have favourite tools, downloads or affiliate products? A resources page is a high-value addition that improves your site’s content and user experience. It also supports SEO, allows you to earn money from referral links, and positions you as an expert. Need an example? You can view my own resources page here.
12. VIP Area
Private content for your subscribers or clients? Yes please. This feature builds loyalty and offers exclusivity, offering deeper engagement, giving your audience a reason to stick around.
Web design features - wrapping it up
These tips cover many features of a great website, but you don’t need all of them. Selecting the right ones can significantly enhance your website’s design, performance, and user experience.
If you're wondering how to improve your website or what features make a great website tick, start with the essentials that support your strategy.
👉 Ready to improve your website the smart way?
Book a free discovery call and I’ll help you choose the best website features for your goals.
